Honestly-- I try not to be negative about real estate development and new subdivisions. Cities grow and people need places to live. I understand that. But sometimes, developers move forward with projects that seem to completely defy common sense. The Red Lodge area has four subdivisions that I think fit that description.
Most of these subdivisions seem to have been planned with a wildly optimistic idea: The idea that Red Lodge is just now being "discovered" and will soon have property values rivaling those in Jackson Hole or other ritzy ski destinations.
Red Lodge isn't Aspen. It's as simple as that. It's not even Big Sky or Sun Valley. Red Lodge is a simply a tourism-fueled community with a fun, but modest, hometown ski area. You won't find rows of private jets at the Red Lodge airport. You won't even find slopeside lodging or condos (yet). But developers are planning and pricing their subdivisions as if everyone in America will soon be lusting after a little piece of land near Red Lodge. Below you'll find a run-down of some major projects in the area and the problems I see with them

The Island at Rock Creek
The Premise: "Creek side resort living" within walking distance of downtown
The Problem: Narrow, attached townhouse units start at half a million dollars
This subdivision actually sounds pretty appealing, and looks nice. You can live creekside, walk to downtown and all its activities, and it's just a short trip to ski at RLM. It all sounds wonderful until you take a look at pricing. Creekside townhouse units are asking north of $500,000. Sure, they're fairly large (2,500 square feet or so), but we're still talking $200+/square foot. You have to share a wall (or two) with your neighbors, and you don't even get your own yard.
$500,000? With Montana wages being what they are, that ought to buy a mansion, not what amounts to an apartment on a tiny lot.
Speaking of lots, land prices at the Island aren't any better. Single-family creekside lots had initially been asking around the equivalent of $800,000/acre ($330,000 for a 0.43 acre lot). However, some of these lots sold at auction in 2008 for less than 70% of list. A current listing is asking $235,000 for a 0.43 acre lot.
This may be close to a dream location, for the Red Lodge area at least, but who's going to buy at these prices? There are 74 townhouses planned at Island at Rock Creek. Are there really that many Billings doctors looking for a second home, or wealthy out-of-staters who want to come here just to live a wall-to-wall with their neighbors? I guess we'll see.
One positive about Island at Rock Creek that separates it from the others: I haven't heard a whole lot of empty PR hype or wild promises from the developers, beyond the usual real estate fluff on their website. They do say that "Every town home has sold for more than previous town home." I don't know how much longer that will be the case.

Spires at Red Lodge
The premise: "Sustainable," affordable living with great views and city utilities
The problem: Not affordable, and Red Lodge doesn't need 400 new lots
2008 was a whirlwind year for the new Spires at Red Lodge subdivision, and everything looked great. Russ Squire had an article in the Billings Gazette where he talked about his "sustainable" new development north of the golf course. City utilities were added that spring. 16 lots were closed or pending already by June. Later that summer, the streets in the first phase were paved.
But I always had my doubts on this one, and I featured it in my 2008 housing video. The eventual number of lots-- 400-- would take decades for Red Lodge (population 2,300) to absorb. Not to mention that the Red Lodge area already had 500+ vacant lots at the time, according to the Gazette article.
Then there's the issue of affordability. Squire has been talking about it since the beginning, and city planners cited "modestly priced options" as being part of the unbinding agreement. But really, what is affordable? The views at the Spires are big, but the lots are small and expensive. 7,000 square foot lots started at $91,900 in 2008. Add anything but the tiniest shack to that, and you're looking at a house that realistically needs a $75,000+ salary to afford.
While developing his subdivision, Russ Squire was also creating an on-line presence attempting to help position Red Lodge for a major resort boom. You can find his articles scattered across the web, with titles such as Is Red Lodge the next Jackson Hole? and A Rare Nugget: An Affordable Ski Town. Here's an excerpt from a particularly interesting article in which Squire talks about how he came to develop the Spires:
After 17 years of residing in what had now come to be known as “Bozangeles” I decided to set out to find that special community that was still reasonably priced but hadn’t been blown out of the water yet through hyper-discovery ... Off we went to Flagstaff, Heber Valley, Fernie, Sheridan, Cody, Red Lodge, to northern and southern Idaho, and to Driggs ... When we were done it was Red Lodge, Montana real estate that won the beauty contest hands down, which meant this was where we were going to make our next big investments.
In 2008, the Spires at Red Lodge webpage contained the language below. It sounds like an expectation, almost a promise, of rapidly rising land values for those who buy:

And Squire had a post on Craigslist in June 2008 offering the whole subdivision for a cool $12m. One line from the ad says, "The developments primary target markets have been retiring and pre-retiring baby boomers and second home owners from Montana's largest city, Billings, which is one hour away."

The hype machine was in full swing in 2008, and the Gazette article linked above stated: "Apparently, others share that vision. Squire said the subdivision has sold $2 million worth of lots since September, making it the hottest-selling development in the Red Lodge area."
But it was all apparently premature. Only two additional lots have sold since 2008. Take a look at how little has changed between the 2008 plat map and the most recent one (file modified 9/2009). Also note the price reductions:

Only one addition house has been built at the Spires since 2008, and it required several affordable housing grants and subsidies (see my previous post). Even with the $8,000 home buyer tax credit, there do not appear to be any houses under construction. The aerial photo below was taken on Saturday (3/13/2010).

At best, Spires at Red Lodge is failing to live up to the hype. At worst, it's a development that's in trouble. But there's one more twist to the story. In late summer 2009, land owners just west of the Spires proposed a gravel pit there. The Squires have been quoted all over about how terrible this will be for their development. Some examples:
Russ Squire: "Our investment is toast if this happens ... If this happens, we're dead. That's the end of our development, because nobody will buy in here."
...
Squire believed that the gravel pit would doom his upscale subdivision where 96 home sites were planned.
...
The Property tax base would be greatly affected said Elaine Squire of The Spires at Red Lodge, whose property is across the road from the proposed gravel operation. Homes will lose equity of 32 percent to 28 percent decline if they lay within half-a-mile of the gravel site she said.
Squire conveniently fails to note that he only sold two lots in the previous year before the gravel pit was ever proposed. Maybe the Spires will be "toast," but not because of the gravel pit. It sounds like Squire is looking to place the blame for the failure of his ill-conceived subdivision squarely on the gravel pit. This will be interesting to watch.
Believe it or not, there are two more subdivisions in the Red Lodge area that rival the craziness of the ones above. Details in my next post.
